| 张 晨,陈楚文.游客记忆视角的雁荡山风景名胜区景观关注度及形象感知[J].林业调查规划,2025,50(3):61-67 |
| 游客记忆视角的雁荡山风景名胜区景观关注度及形象感知 |
| Landscape Attention and Image Perception of Yandang Mountain ScenicArea from Perspective of Tourist Memory |
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| DOI： |
| 中文关键词: 雁荡山 风景名胜区 游客记忆 游客关注度 形象感知 |
| 英文关键词: Yandang Mountain scenic area tourist memory tourist attention image perception |
| 基金项目: |
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| 摘要点击次数: 44 |
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| 中文摘要: |
| 游客记忆是游客对风景区景观和整体形象的直观感受,而网络游记更是承载游客对风景区评
价的重要载体。通过采集携程网、大众点评、马蜂窝、去哪儿网上关于雁荡山风景名胜区3 个片区共计7 082 篇游记数据,从游客记忆视角对雁荡山风景名胜区的景观关注数量、关注类型以及各片
区整体形象感知进行对比分析。结果表明,在游客情感方面,游客对3 个片区主要表现均为积极情绪,主要表达在景区内的自然人文风光方面;3 个片区中游客的景观关注度在数量和类型方面存在较大差异;在景区形象感知方面,游客对景观景源方面感知较为强烈,其中雁荡片区和中雁荡片区的自然景源关注度高于人文景源。 |
| 英文摘要: |
| Tourist memory is the intuitive feeling of tourists towards the landscape and overall image of
scenic areas, and online travelogue is an important carrier for tourists to evaluate scenic areas. By collecting
7 082 travelogue data from platforms such as Ctrip, Dianping, Mafengwo and Qunar, covering three
regions of Yandang Mountain Scenic Area, this study compared and analyzed the number and types of
landscape attention, as well as the overall image perception of each region from the perspective of tourist
memory. The results showed that in terms of tourist emotions, tourists generally expressed positive emotions
towards the three regions, mainly focusing on the natural and cultural landscapes; there were significant
differences in the number and type of landscape attention of tourists among the three regions; in terms of
scenic area image perception, tourists exhibited strong perceptions of landscape resources, with natural
resources receiving more attention than cultural resources in both Yandang and Middle Yandang sections. |
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