| 陈绪敖,蔡云超,康 健.生态康养旅游地游客价值共创行为机理研究
——以安康市为例[J].林业调查规划,2025,50(3):166-173 |
| 生态康养旅游地游客价值共创行为机理研究
——以安康市为例 |
| Mechanism of Tourist Value Co-Creation Behavior inEcological Wellness Tourism Destinations——A Case Study of Ankang City |
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| DOI： |
| 中文关键词: 生态康养旅游地 游客价值共创行为 感知价值 安康市 |
| 英文关键词: ecological wellness tourism destination tourist value co-creation behavior perceived value Ankang City |
| 基金项目:陕西省科技厅软科学项目“共享理念下陕南康养旅游产业链系统价值共创及绩效研究(2023-CX-RKX-197)”;陕西省教育厅哲学社会科学重点研究基地项目“陕南旅游目的地居民幸福感带动机制及路径研究(23JZ008)”“乡村振兴背景下陕南新型农
业经营主体的增收效应及机制研究(23JZ005)”;安康市科学技术研究发展计划项目“秦巴山区生态康养产业高质量发展研究
(AK2023-RK-04)”. |
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| 中文摘要: |
| 以秦巴山区生态康养旅游地安康市为研究对象,依据“ 动机—行为—结果” 理论逻辑,基于
469 份游客的调研样本,采用结构方程模型对数据进行分析,试图揭示生态康养旅游地游客参与价值共创行为机理。结果表明,游客价值共创动机因素中,感知风险、独特性需要和自我价值认知均对游客价值共创行为具有正向影响作用,其中自我价值认知的影响最大。游客参与价值共创行为
不仅直接提升了游客自身的感知价值,还通过感知价值促进了游客满意度和忠诚度。 |
| 英文摘要: |
| Taking Ankang City, an ecological wellness tourism destination in the Qinba Mountain area,
as the research object, this study is based on the theoretical logic of “motivation-behavior-outcome” and
analyzes data from 469 tourist survey samples using structural equation modeling to reveal the mechanism
of tourist participation in value co-creation behavior in ecological wellness tourism destinations. The results
show that among the motivational factors for tourist value co-creation, perceived risk, need for uniqueness,
and self-value perception all have positive impacts on tourist value co-creation behavior, with self-value perception having the greatest influence. Tourist participation in value co-creation behavior
not only directly enhances their perceived value but also improves tourist satisfaction and loyalty
through perceived value. |
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