文章摘要
廖书逸,唐雪琼,吕光耀.基于多模态数据融合视角的香格里拉国家公园 访客景观感知研究[J].林业调查规划,2026,51(2):89-97
基于多模态数据融合视角的香格里拉国家公园 访客景观感知研究
Landscape Perception among Visitors to Shangri-La National Park fromthe Multimodal Data Fusion Perspective
  
DOI：
中文关键词: 景观感知  多模态数据融合  情感表达  情绪取向  香格里拉国家公园
英文关键词: landscape perception  multimodal data fusion  emotional expression  emotional orientation  Shangri-La National Park
基金项目:国家自然科学基金(42171240).
作者单位
廖书逸 西南林业大学 园林园艺学院,云南 昆明 650224 
唐雪琼 西南林业大学 园林园艺学院,云南 昆明 650224 
吕光耀 西南林业大学 园林园艺学院,云南 昆明 650224 
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中文摘要:
      采用地理空间技术、自然语言处理与深度神经网络技术,利用基于媒体平台获取的11 821条文本数据、13 806张图像以及户外平台图片对应的地理空间数据,构建“文本—图像—地理”多模态协同分析框架,探究访客景观感知的认知结构、情绪取向。结果表明,访客感知以自然生态为主, 文化体验与服务评价为辅,图像中自然元素占比超78%,文本中生态相关主题情感得分最高;文本与图像数据在感知表达上互为补充,协同分析增强对旅游体验的全面理解;“生态舒适与服务滞后”之间的矛盾存在于不同空间区位与访客类型中,导致整体体验产生断裂感,交通不便与设施配置不足是负面情绪的主要来源。研究揭示了香格里拉国家公园访客在生态景观、文化体验与服务认知等维度上的多层次感知特征。
英文摘要:
      Employing geospatial technology, natural language processing, and deep neural network techniques, this study constructed a “ text-image-geography” multimodal collaborative analysis framework based on 11 821 pieces of text data, 13 806 images, and corresponding geospatial data obtained from media platforms and outdoor platforms. This framework was used to explore the cognitive structure and emotional orientation of visitor landscape perception. The results indicated that visitor perception was dominated by natural ecology, supplemented by cultural experience and service evaluation. Natural elements accounted for over 78% in the images, and ecology-related topics achieved the highest sentiment scores in the text data. Text and image data complemented each other in perceptual expression, and their collaborative analysis enhanced a comprehensive understanding of the tourism experience. The contradiction between “ecological comfort and service lag” existed across different spatial locations and visitor types, leading to a sense of fragmentation in the overall experience. Inconvenient transportation and insufficient facility provision were the primary sources of negative emotions. This research revealed the multi-layered perceptual characteristics of visitors to Shangri-La National Park across dimensions such as ecological landscape, cultural experience, and service cognition.
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