| 田育榕,郭 松.国家5A级旅游景区梵净山旅游吸引力评价与提升策略[J].林业调查规划,2026,51(4):159-165 |
| 国家5A级旅游景区梵净山旅游吸引力评价与提升策略 |
| Evaluation and Improvement Strategy on Tour Attractions for Fanjing Mountain National 5A Tourist Attraction |
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| DOI： |
| 中文关键词: 旅游资源 旅游环境 旅游吸引力评价 模糊层次分析法 梵净山旅游景区 |
| 英文关键词: tourism resources tourism environment tourism attraction evaluation fuzzy analytic hierarchy process Fanjing Mountain Scenic Area |
| 基金项目:广西新农科研究与实践项目(XNK2023010). |
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| 中文摘要: |
| 以国家5A级旅游景区梵净山为研究对象,构建包括5个准则层和26个指标层的旅游吸引力评价体系,采用模糊层次分析法对其旅游吸引力进行定性与定量评价。结果表明,梵净山旅游吸引力得分为4.29,属较高水平。其中一级指标得分从高到低依次为旅游环境(4.53)> 形象认知(4.37)> 旅游资源(4.36)> 可进入性(4.25)> 旅游服务(3.96)。借此提出提升旅游服务水平、优化景区交通条件、合理开发旅游资源、加大宣传力度、营造安全舒适的旅游环境等5方面对策,以期为梵净山旅游吸引力优化提升提供参考。 |
| 英文摘要: |
| Taking the national 5A tourist attraction, Fanjing Mountain, as the research subject, this study constructed a tourism attraction evaluation system including 5 criterion layers and 26 indicator layers. The fuzzy analytic hierarchy process was employed to conduct both qualitative and quantitative assessments of its tourism attractiveness. The results showed that the overall tourism attraction score of Fanjing Mountain was 4.29, indicating a relatively high level. The scores of the primary indicators, ranked from highest to lowest, were as follows: tourism environment (4.53) > image cognition (4.37) > tourism resources (4.36)> accessibility (4.25)> tourism services (3.96). Based on these findings, the paper puts forward five countermeasures: improving the tourism service level, optimizing the traffic conditions of scenic spots, rationally developing tourism resources, increasing the publicity, and creating a safe and comfortable tourism environment, in order to provide reference for the optimization and improvement of the tourist attraction of Fanjing Mountain. |
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